Without question the number one hurdle that plagues every sales organization with a website today is how do they generate qualified visitor traffic once their website is functioning. With no more than 10 organic positions typically available for relevant search engine results, screen real estate now comes at a premium. There simply is not enough room on the first few result pages for the large number of companies that seek to be visible here. A recent search on Google resulted in over 478 million matches to a health insurance query and of course every health insurance agent wants to be listed in the top 20 results.

Consider the Alternatives

So what constitutes a good marketing strategy utilizing the Internet as a delivery medium for the products and services you represent? Too many companies are willing to put much of their marketing dollars into a single basket while ignoring proven mediums. You must have a comprehensive marketing program to succeed in today's competitive environment.

Insurance Agents

If you are in the insurance business and more specific the life or health part of the industry you are faced with a growing problem of where to place your precious marketing dollars. Truthfully not much has changed about this business. You still must have a steady source of qualified leads to talk to in order to have consistent meaningful sales. What has changed is how effective traditional advertising verses electronic media advertising has become. There are no silver bullets. You must have your advertising dollars placed in effective, relevant and sustainable forms of advertising.

Consider these options:

1. Traditional Forms of Marketing: Many agents have simply stopped advertising all together. But here are some ideas for proven forms of traditional advertising that can still work and in fact should always be part of your marketing plan:
   1. Phone Books
   2. Direct Mail
   3. New Paper Inserts
   4. Display Advertising
   5. Strategic Cold Calling
2. Purchase Web Leads: This is an interesting model that in the beginning showed real promise but today many are finding these types of leads can be an act in futility, not to mention the extreme cost per sale. The leads that are generated by many lead generation companies are sold multiple times and the quality of the lead is questionable. The methods of how the information is gathered is generally not disclosed and considered proprietary. The race by those agent who purchase shared leads to be the first to contact the new lead is always an uphill one. Most of the prospects have no idea their personal information is being sold to multiple buyers let alone being sold to one. However, this remains a popular choice by agents. Some companies do a better job than others so if you are going to buy your leads, shop it.
3. Create your Own Bid for Placement Model: Get your check book out and set aside enough time to make this option work. This is probably the single most viable way for an agent to drive measurable traffic to their website. However, managing an effective bid for placement model is expensive, time consuming, requires a clear understanding of how to compete for placement and can quickly eat up your advertising dollars with few results. Companies like Google, Yahoo, MSN, Looksmart and many smaller Internet Portals offer this service. But being focused enough to drive the right kind of traffic to your website is not a task that is to be taken lightly.
4. Targeted Traffic Models: Companies that have specialty markets or have microclimates that operate in the specific areas that you specialize in are worth serious consideration. There are many companies that offer some form of online advertising and some are really good at providing their customers with the right kind of shoppers. Our website Individualhealth.com is one of these websites that fit in the microclimate of selling health insurance. Although advertising on our website is a sensible way to invest your advertising dollar it should not be the only method you use to drive additional traffic to your website. Spend your dollars wisely.

Why do we offer this service?

For more than 6 years Teton Marketing Technologies has worked with insurance agents all over the United States. With the recent invention of generating Internet leads and selling them to agents we decided to hold back and closely examine the viability of this option for several years. To date we have decided that that there are too many compelling reasons not to sell information gathered from our website forms to others without their prior approval so we have not been nor will we be a source for these types of leads.

What we do believe is that a visitor to a website should have some expectation that they can view site information without the threat of some web form gathering their personal information and then selling it multiple times without their knowledge or approval. In stead we allow visitors to our website to navigate freely with the option to connect to our advertisers through their displayed ads or gather needed information from our site. Then if they contact you directly you have gained a truly qualified prospect.

Is Internet Traffic the same thing Lead Generation?

Generating Internet Traffic should not be confused with traditional Lead Generation models. Internet Traffic does not always equate to a LEAD unless the site visitor calls you, emails you, completes an online request form or completes an application. Traffic that is generated from our company's website, www.individualhealth.com, generally comes after the site visitor has found us via a specific internet query. That visitor then navigates our site looking for information based on their specific needs. They can view all carrier supported plan information with no requirement from them to provide personal information.

It is important to note that there are no guarantees that visitors that visit your website via an ad you have placed will result in nothing more than just that - a visit. Much will depend on the quality of your site and your sites content. But for a reasonable fee the a display well placed ad can help fill a gap in your need for additional qualified visitor traffic. Its not about the quantity of visitor clicks, its about the quality of the visitor making them.

Teton Marketing Advertising Programs

Teton Marketing for the first time is opening up screen real estate for the sole purpose of placed advertisements. We own and operate the website www.IndividualHealth.com which is basically an online agency selling primarily individual and family health plans both domestic and internationally. IndividualHealth.com has been on the Internet since 1994 and generates all of the visitor traffic primarily through Organic Search Engine traffic and direct links through other advertising means.

We do not sell leads!

We have chosen not to be in the lead selling business as we do not want to sell peoples information without their knowledge. What we have done is open up selected pages throughout our vast insurance website where we allow approved ads to run. These ads currently are placed on a page by category basis and they will remain in their static positions (meaning in the same location of the page) until the ad time has completed or they are removed because you no longer want to advertise with us.

Advertising Options

Currently we offer two advertising options. The first option is to have a pre-designed static advertisement that links to your agency website. These ads can appear on any one of our available web pages throughout IndividualHealth.com based on category selected. Or you can purchase an advertising slot, up to 6 slots per ad position that will rotate and fade in over the previous displayed ad. All ads are linked to the URL you provide us with. Our ads are also designed to allow you to place a brief message within the ad that is viewable only when a site visitor mouses over the advertisement. They must click on the ad for the site visitor to be re-directed to your URL.

All ads must be pre-approved before they will be displayed. All ads require a minimum of 60 days, billed monthly in advance with the exception of our Home Page whice we require a 90 day initial ad period. All ad slots are based on categories of pages with the exception of our home page. For example if you want your ad to appear on the Anthem Blue Cross of California page(s) your ad will appear on all pages within the Anthem California category. You cannot select individual pages within a category. Pricing is based on the total number of page views within a 30 day period.

Types of Advertisements Accepted

IndividualHealth.com is a website that is primarily dedicated to selling individual health insurance plans, both domestic and international. Currently we accept advertisements that fall within the following categories.

• Health Insurance
• Auto Insurance
• Homeowners Insurance
• Life Insurance
• Long Term Care Insurance
• Small Group Insurance
• Health Related Products or Services

Display Ad Sizes

We have developed a portfolio of acceptable ad sizes that are designed to fit within our web site design parameters. The ads are offered at different price points based on category. Currently we offer five ad sizes that display on every page within a given category. Currently we offer three horizontal ad sizes and one vertical ad size. Ad placements on Individualhealth.com currently run as Header ads, Vertical Column Ads or Footer Ads. Below are samples of the ad display sizes. The ad sizes below are actual sizes unless noted.

HEADER ADS

Header ads are advertisements that are placed at the very top of our website pages. There are three sizes of ads available and the sizes that will display are determined by the advertiser commitment. All Header Advertisements unless purchased by one advertiser have 6 advertising slots. This means that there are 6 different advertisements that will rotate when a page is viewed. Each ad will be viewed twice in a 1 minute period. If the site visitor spends more time on the page your ad will be viewed twice each minute until the visitor leaves that page.

All Advertisements rotate using a fade display so each new ad in line fades in over the previous ad making a nice transition between ads. You can purchase the whole advertising slot in which case you can display a single or mutiple advertisement up to 6 total. Or you can display a single static ad for that ad slot.

Small Ad (230px wide x 90px High) - this ad size is generally located at the upper right hand side of the horizontal Header Advertisement of the web page. This ad size is designed to rotate up six different ads that fade one into the other. A single advertiser may purchase one or all of the six ad slots. Each ad displays twice in a one minute period.

Medium Ad (728px wide x 90px high) - This size ad is generally located across the top of the web page. They are grouped in a horizontal row with one Small Ad as described above. This ad like the Small Ad size offers 6 advertising slots. Again this ad rotates up to 6 time within a minute. Each add displays twice within a one minute cycle. As the Small Ad size above the advertiser can purchase one or all of the six ad slots available. This ad size will fade at a staggered time rate so that the two ad sizes transition in a visually pleasing interval.

Large Ad (960px x 90px) - This Header size ad is located across the entire top of the web page. Again, like the Small and Medium size ads this ad size offers 6 ad slots that rotate and fade based on one minute cycles.

Vertical Ads

Vertical Ad (120px x 300px) This is our most popular ad size. The vertical ads appear in the right hand column of the page. Each page is evaluated for the optimal number of ads that are to be displayed. This largely is determined by the amount of copy that is written to properly describe the product being sold.

The Vertical Ad can be what ever you want it to be. It can be an photo, or combination of several image elements to create the ad look you are seeking. All vertical ads have a onetime non-refundable setup fee for the creation of the ad. If you are able to provide us with a complete advertisement in either a .jpg or .gif ready to post we will wave this setup fee.

Horizontal Ad Within Page Content - For those who want their ad to be viewed within the web pages content that describes the plan information we offer a large horizontal ad that is 675px x 200px. This large ad provides plenty of room to get your message seen by the site visitor.

Display Ad Costs

Contact sales@tetonmarketing.com or call us for more information. Display ad cost are based on a cost per page view. We do not track or charge based on the click through rate like bid for pladement models. There is a two month minimum display period. For example - if the rate for our Small Ad size is $.18 cents per page view your cost are based on the number of ad slots you want to fill. If you are only wanting one of the six ad slots than your cost per page view would be $.03 cents ($.18 cents divided by 6 ads). If a category you have chosen to display in is has 10,000 page views in a month than your monthly cost for the ad would be $300.00 per month. There is a minimum onetime setup fee per ad of $29.00 up to $59.00 which is to create the original ad image. There are no additional charges for multiple page placements. If you have your own artist you simply need to provide us with the .gif, jpg, or png ad image. We will do the rest.

All Vertical Ads that appear on the home page of Individualhealth.com start are also priced based on page views per month. There is a three month minimum for all home page ads. All display ads must be approved prior to advertising and all ads must be paid for the first month at the time of display. Teton Marketing will set up your account for monthly billing to your credit card for the next months ad period in advance. You will be provided with the estimated number of page views for your selected category. All billing is based on the prior months total page views for calculating purposes. You may cancel your advertisement at any time after the minimum set period with no penalties.

How Many Times Will My Ad Be Viewed?

IndividualHealth.com delivers thousands of page views monthly. Our average site visitor navigate 4 or more page per visit. The average time on a page is :43 seconds. Most pages its 1 minute or more. So if you have a single ad slot your ad will be seen approximately twice each minute. If the site visitor stayed on a page for 1 1 1/2 minutes your ad would be displayed 3 times. If you have 2 ad slots it would be double that.

Website Traffic

Our primary website for advertising is IndividualHealth.com. It is important to note that we consider IndividualHealth.com to be a micro climate website. Virtually all of our website traffic is generated by either Organic Searchs or direct links. Almost 93% of our site traffic comes from Search Engines. WE DO NOT BID FOR PLACEMENT OF ADS. 100% of all Search Engine Traffic is organic in nature. This is the best type of traffic as people are searching for something specific. Our average site visitor is looking for something health insurance related. he average site visitor will navigate to more than 4+ pages in the site. This is truly qualified visitor traffic. Your display ads will be seen as they rotate in a static position. Currently selected categories are available for advertising.